CONVERGED TECHNOLOGY

We’re not a technology company trying to adapt its “killer app” to the ad industry, as has been the case with many of the high-profile interactive agencies to date. Rather, at Point2, we’re advertising professionals with a track record who’ve immersed ourselves in the interactive media for nearly six years. We’ve developed tools that don’t require proprietary plug-ins or the licensing of a particular patented process. Yes, our technologies magnify our capabilities, but they’re not the source of them.