CONVERGED ADVERTISING

Point2 is structured like a traditional ad agency. Like an ad agency, creative ideas are our #1 product. Our production issues are similar, too. Ad agencies don’t keep cinematographers on staff to make TV commercials. But they understand enough about TV production to creatively direct them. Similarly, we don’t need programmers on our payroll to create interactive ads. We understand programming enough to know how to best direct top interactive programmers and shepherd our ideas through production at the highest standard of quality.