LITTLE CAESARS / NIBBLES

CLIENT: Little Caesars Pizza

STRUCTURE: “Nibbles” is a free standing, interactive ad that is linked to from banners and buttons placed on media sites all over the Web. When a banner is clicked, a pop-up window appears, and the Splash Screen for the main piece instantly loads while the rest of the piece streams in behind. When the piece is quit out of and the pop-up closes, the original content in the main window is restored and audiences can resume surfing where they were.

NAVIGATION: The Splash Screen dispenses instructions via a thought bubble dialogue between two pizzas. In the Main Piece, the audiences’ cursor has turned into a hand that can “grab” when the mouse is clicked. The goal of “Nibbles” is to grab as many toppings off of two pizzas as you can before the slices (one by one) disappear. As the toppings are grabbed, more thought bubbles appear, describing the quality ingredients found in and on Little Caesars pizzas.
When you’re finished playing, you can click the “Return To Surfing” button to go back to whence you came; play the game again; or click on the link to take you to the Little Caesars Web site.