JEEP/CLIMBER

CLIENT: DaimlerChrysler

STRUCTURE: “Climber” is a free standing, interactive ad that is linked to from banners and buttons placed on media sites all over the Web. When a banner is clicked, a pop-up window appears, and the Splash Screen for the main piece instantly loads while the rest of the piece streams in behind. When the piece is quit out of and the pop-up closes, the original content in the main window is restored and audiences can resume surfing where they were.

NAVIGATION: The loading screen, which is interactive, puts you in the driver seat trekking through a desert scene. Move your mouse in the direction you’d like to drive. Once the Main Piece loads, you’ll see a sheer cliff wall with a rock climber hanging from it. You’re instructed to click on the climber’s hands or feet to help her climb. The more you click, the higher she climbs and the more you learn about how the Jeep Grand Cherokee’s Quadra Track transmission does what it does (much the same as the rock climber).

When you're finished playing, you can click the “Return To Surfing” button to go back to whence you came; climb the wall again; or click on the link to take you to the Grand Cherokee page on the Jeep Web site.