COLEMAN / NIGHT VISION

CLIENT: Coleman

STRUCTURE: “Night Vision” is a free standing, interactive ad that is linked to from banners and buttons placed on media sites all over the Web. When a banner is clicked, a pop-up window appears, and the Splash Screen for the main piece instantly loads while the rest of the piece streams in behind. When the piece is quit out of and the pop-up closes, the original content in the main window is restored and audiences can resume surfing where they were.

NAVIGATION: As the Splash Screen comes up, the audiences’ cursor is turned into the iconic Coleman lantern – illuminating the instructions, in a foreshadowing of the Main Piece to come. In the Main Piece, the “cursor-turned-lantern” illuminates a campground scene. As the user moves his or her lantern around the scene, various Coleman products are illuminated, and little nuggets of brand verbiage suggest the inspiration behind each of the products (e.g., a turtle’s shell inspired Coleman’s dome tent; a cocoon inspired their sleeping bag, etc.).
When finished playing, you can click the “Return To Surfing” button to go back to whence you came; play the piece again; or click on the link to take you to the Coleman Web site.