COMEDY CENTRAL / ALIBIS

CLIENT: Comedy Central’s The Man Show

STRUCTURE: “Alibis” is a free standing, interactive ad that is linked to from banners and buttons placed on media sites all over the Web. When a banner is clicked, a pop-up window appears, and the Splash Screen for the main piece instantly loads while the rest of the piece streams in behind. When the piece is quit out of and the pop-up closes, the original content in the main window is restored and audiences can resume surfing where they were.

NAVIGATION: The Splash Screen sets up the tone for “Alibis” – i.e., be a man and go out with the boys; just be sure to come up with a good story to placate the missus. The Main Piece is set up like a “Mad Lib,” featuring drop down menus to “fill in the blanks” and complete a tall story. Once a sufficient (or really good) excuse is strung together, the audience is prompted to “test” it against The Man Show standards, whereupon a photo is generated of the probable response it will get (ranging from “bliss” to “awwww...freak out”).

When finished playing, you can click the “Return To Surfing” button to go back to whence you came; generate another alibi; sign up for The Man Show newsletter; send the interactive ad to a friend; or click on the link to take you to The Man Show Web site.