WHO WE ARE

Point2 Interactive Advertising was incorporated in March, 2001. Point2 principals, Peter Arndt and John Gregory, previously co-founded and managed the interactive advertising team at Bozell (later FCB) Worldwide in Detroit.

Gregory and Arndt are best known for creating an interactive ad model called the WebSpot®, as well as an innovative online measurement technique, dubbed “Beacons.”

They’re also known for their award-winning work for brands such as Warner Bros., Jeep, Comedy Central, Chrysler, Little Caesars, Shop Vac and Coleman.

In the year 2000, trade journal Advertising Age ranked their original team of just twelve people 13th in the world among “top creative interactive agencies (by awards won).”

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