WHAT WE DO

Point2 is not an “interactive agency.” We’re an ad agency focused on the interactive media.
Just to clarify – we aren’t programmers. We don’t provide soup-to-nuts “e-business solutions.” And our clients’ names generally don’t end in “dot-com.”

What we are, at our core, are marketing communications specialists who have worked primarily on behalf of blue chip, national brand advertisers.

Our work begins with client-approved marketing strategies and data that are used to generate original creative concepts; we then bid out and manage all aspects of production; provide cross-media integration; add online media planning and buying; and finally, we provide third-party ad serving, measurement and analysis.