HOW WE DO IT

Point2’s primary ad model (previously called Webspot®) is technology-neutral; that is, it isn’t dependent on any particular programming language or technology. Which gives us a non-partisan p.o.v. compared to other agencies with proprietary ad models to sell. It’s accepted on 100% of media sites, and doesn’t require special plug-ins or equipment.

“Beacons,” our measurement technique, takes online analytics to the next level, providing real-time, anonymous behavior tracking without using cookies. During live campaigns, Beacons can gauge the effectiveness of our creative execution and also confirm that our code is working optimally across multiple platforms.

Our “Brandroom” is the online equivalent of a fortified war room, where we can securely post client-approved strategies, competitive data, conceptual campaign development in its many stages, and work in progress through production. And it allows us to work with clients anywhere in the world.